Promotion of the World Sky Race, an unprecedented race among skyships, blimps and zeppelins to begin in September 2011, was launched on two giant screens in Times Square, New York City on September 30 and October 1, 2010. Scheduled to begin next year in London, the race involves competing teams that will fly around the world in 180 days and return to London. The team with the best cumulative time will be named World Sky Champion.
The UNESCO World Heritage Centre is a partner to the World Sky Race which will fly over more than 130 World Heritage sites, including Versailles Palace in France, the Pyramids of Egypt, the Taj Mahal in India and the Statute of Liberty in the USA. The initiative will help educate people of all ages about World Heritage sites and raise funds for their conservation through the World Sky Race and associated activities.