Source: "Owlient uses virtual goods for the greater good," Roxanne Varza, TechCrunch, March 15, 2010
"French virtual games company, Owlient, has teamed up with UNESCO and Gut Aiderbichl to allow users to support real causes with virtual goods.
"The Paris-based games publisher currently has over 10 million members worldwide. The company’s two most popular games, Babydow and Equideow, enable users to take care of a virtual baby or horse respectively. Throughout the game, virtual goods can be purchased for personalization or care of the online character and virtual space.
"One of the company’s newest goods includes virtual UNESCO baby shirts of which it donates 30% of the sales to the organization. €850 has already been raised through this model, to go towards the protection of children who are in danger at school and to support their professional development."