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UNESCO and The Global Business Coalition (GBC) on HIV/AIDS signed the agreement on Monday, January 15. The Global Business Alliance invludes 200 companies that have committed themselves to fighting AIDS. Many of the coalition's members, including DaimlerChrysler, GlaxoSmithKline, Total, L'Oreal, Volkswagen, Johnson and Johnson, and Unilever have already implemented anti-AIDS strategies, mostly in Africa. UNESCO Director-General Koichiro Matsuura stressed the need for cooperation between institutions and the private sector to fight the "scourge" of HIV/AIDS.